Comparison
Pinwing vs Alura
Alura is a set of tools for Etsy sellers, and its Growth and Professional plans include Pinterest marketing for your listings. Pinwing focuses only on Pinterest pins, made from Etsy listings, Gumroad products, blog posts or your own photos, and you approve each pin. If you want many Etsy tools in one plan, Alura fits; if Pinterest is the job and you also blog or sell elsewhere, Pinwing fits.
Facts about Alura checked October 30, 2026 on Alura's own pages (sources below).
Choose Alura if
- You want Pinterest marketing bundled with other Etsy seller tools
- You sell only on Etsy and want listings pinned as you publish them
Choose Pinwing if
- You also have a blog or a Gumroad store, or want to pin your own photos
- You want to review and approve every pin and its copy
- You want your pins in your brand colors and fonts, across a large variety of layouts
Side by side
| Feature | Pinwing | Alura |
|---|---|---|
| Pins from Etsy listings | Yes, from a connected shop | Yes |
| Pins from blog posts | Yes, paste the post links | Not listed; the plans are described as for Etsy sellers |
| Pinterest pins per day | Up to 25 a day on Pro | 15 a day on Growth, 40 a day on Professional |
| Other Etsy tools | No, Pinwing is Pinterest-only | Yes, bundled into the same plans |
| How it's priced | Free (10 pins a month), Starter $12 a month, Pro $24 a month. No credits. | See their pricing page |
Questions
- Does Pinwing replace Alura?
- Only the Pinterest part. Pinwing doesn't do Etsy keyword research or listing optimization.
- Does Pinwing work with several Etsy shops?
- You can connect Etsy shops to Pinwing and choose which shop each project uses; Results can then be filtered by shop.
Try Pinwing on your own listings or posts
10 pins a month free, no credit card.
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